GameOn
Metrics Portal
Client
- Visa
Date
- 2017 - 2018
My Role
- Lead Visual Product Designer
Audience
- Data Center Analyst, Security Specialist, Data Center Technician, Data Center Engineer, Data Center Support Admin, Data Center Operations Technician
Project Summary
GameOn provides a gamification-based engagement solution designed to guide and drive the use of metrics. Key metrics for GameOn includes performance, calls, tickets, alerts and customer support where gamification is used to drive specific actions or processes.
Gamification is an application that makes work more rewarding, social and fun. This is especially true for millennial-driven workplaces. GameOn uses game science to increase user collaboration, increase performance, enhance learning experiences, improve customer support and more. GameOn solution layers seamlessly onto the enterprise application and operates as-a-service.
GameOn works with the users through the entire gamification lifecycle, from defining business objectives to designing and deploying solutions, to managing success via insights and analytics.
The Problem
In the previous version, they tried to create an application, that didn’t gather much user engagement. The designs were lackluster and didn’t have any credibility to it. There was a disconnect on what information needed to be presented on the dashboard. The dashboard didn’t feel interesting and had a lack of information. The response time on the dashboard was slow. Users struggle to understand how the dashboard would help them or reward them.
Result
GameOn increased users with deep engagement via points, badges, missions, tracks, social rewards, levels, leaderboards and activity streams. There was constant activity on GameOn and a lot of users engaged it daily. GameOn has an impressive results such as a 85% increase in community engagement, a 50% increase in work productivity and a 50% decrease in ticket response times.
@Hoang Dang has been recognized by @Seng Leong Lai for the“Category of Innovation – Pioneering with A Purpose”
❝Thank you for developing a world class product; The next generation Game On! The Game On! is a first of its kind product in Visa and it went through several phases, and this version has produced an extremely stable platform, fully auditable data and very impressive User Interface. The look and feel of the product just attracts every user to want to be a part of the game. The game near instant feedback of how their works are moving the needles of the business metrics help not just the user to know their own performance, also create a friendly competitive environment where all game towards common business goals. Your commitment and effort to make this product possible is appreciated. Many of your thinking out of the box ideas also make this product extremely innovative. Thank you for every bits you have done for the product, it cannot be where it is today without you.❞
User Research
Survey
Created a 10 Question Survey to find the needs and wants of users. The survey help me gain user knowledge into GameOn platform. The survey was sent out to hundred users.
Information Architecture
Design Principles
Compelling
User Interface has to be compelling. The interface should be attractive and mesmerizing. Users should want to interact with the interface. A real gaming visual dashboard will give it credibility.
Speed
Users should be empowered to scan and understand data quickly. The information response time should be near instant like a real video game. There needs to be user immersion.
Engage
Users should want to engage with the dashboard. Data should make sense and relate to the user. Competition and rewards will help with user engagement.
Scalable
Product (Platform as a Service) PaaS should scalable to add more features in the future. The product should be easy to transfer to another team or department.
Next Generation
Impressive Result.
It took many months of hard work to gather the requirements for implementation. It marks an important milestone for a first of its kind product in Visa. This new platform is created based on the experience gathered from user feedback. GameOn has a very good and stable foundation for endless opportunities to expand in the near future. The platform is to be multi-tenanted so they can onboard other departments that have expressed interest in the game.
